one of the newest hires at thrillist, a media company targeting young, hip, urban men. three million subscribers get a daily email with recommended places to eat, drink, and have fun. >> i'm here because this is just a fantastic place, full of smart people, really motivated and just moving the needle on what the future can be. >> reporter: the soho-based firm was co-founded seven years ago by ben lerer. the firm nearly doubled in size this year to 215 employees and counting. there are openings for engineers, social media gurus, merchandisers, salespeople.. videographers, and more. so why, in this weak job market, are there so many open positions? >> there are plenty of people with the right experience, but we have a very specific sort of work hard/play hard culture here that is really right for some people and really not for others. >> reporter: it's not just thrillist that's eager to hire. in this one office building alone, there are half a dozen other tech start-ups in the same situation.